by Jeffrey Henning | Jul 26, 2018 | Uncategorized
Today’s consumers expect customized experiences and on-demand engagement at the channel of their choosing. Nearly all marketers now appreciate the impact personalization can have on improving customer relationships and conversion. According to recent research by...
by Jeffrey Henning | Jul 26, 2018 | B2B Surveys, In the News, Retail Surveys, Worldwide Surveys
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report from Evergage and...
by Jeffrey Henning | Jul 25, 2018 | Uncategorized
Coding Dojo, the leading technology bootcamp dedicated to transforming businesses and careers through programming literacy, today announced the results of a nationwide consumer survey conducted by Researchscape for Coding Dojo that measures consumer attitudes about...
by Jeffrey Henning | Jul 24, 2018 | AI and Machine Learning Surveys, B2B Surveys, Cloud Platform Surveys, In the News, Retail Surveys, Worldwide Surveys
When mass media was invented, increasing its levels of personalization always seemed like an enormous task. How can you speak more directly to an audience of millions when they have no apparent similarities other than the fact that they decided to see or listen to the...
by Jeffrey Henning | Jul 7, 2018 | Uncategorized
New research finds that nearly 8 in 10 marketers (77 percent) think personalization should be a bigger priority in their organizations—but it’s clear that one size definitely doesn’t fit all, as marketers cite challenges in campaign execution in their efforts to...
