New research finds that nearly 8 in 10 marketers (77 percent) think personalization should be a bigger priority in their organizations—but it’s clear that one size definitely doesn’t fit all, as marketers cite challenges in campaign execution in their efforts to foster one-to-one, in-the-moment experiences.

The newly released annual study from Evergage and Researchscape International, 2018 Trends in Personalization, explores new marketing approaches as customers across industries are demanding more helpful, relevant and individualized cross-channel experiences.

Read more at Agility PR.