…The top areas of technology investment in 2019 for small business owners are marketing software (36 percent), point-of-sale systems (35 percent), and data security (25 percent).

Small-business owners are also prioritizing marketing efforts to improve sales in 2019. About 53 percent indicated they plan to invest more in social media, while 39 percent said they are experimenting with new marketing channels. About 27 percent also said they are hiring more employees to improve sales.

DaySmart Software partnered with research firm Researchscape International to survey a total of 1,763 U.S. small-business owners in March and April. Respondents are decision-makers or full or partial owners of businesses with fewer than 100 employees. About 62 percent have up to nine employees…

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