Why Answer Engine Optimization (AEO) Is the Next Big Thing in Digital Strategy – And Why Most Brands Aren’t Ready

Why Answer Engine Optimization (AEO) Is the Next Big Thing in Digital Strategy – And Why Most Brands Aren’t Ready

by | Sep 19, 2025 | AI and Machine Learning Surveys, B2B Surveys, Business Intelligence and Data Analytics Surveys, CEO Surveys, In the News, Worldwide Surveys

We conducted a survey for Acquia of 516 respondents that was fielded from July 11 to 31, 2025. Respondents were from 2 different countries – the United States and the United Kingdom. The study found that nearly 50% of both small (under 100 employees) and large...