On this page you will find the most up to date coverage of Researchscape’s case studies.
Also see: Case Studies • Case Studies by Industry • Case Studies by Topic • MRX Case Studies
Recent Case Studies
Pet Care Pro Quarterly – Q2 2017
Why do pet owners make certain pet care decisions? The recently released National Pet Owner Preferences Study reveals why “pet parents” spend their money on pet boarding, pet sitting services and apps, and veterinary services. IBPSA teamed with Merck Animal Health to...
The Importance of Personalization in the B2B Buying Journey
Imagine you’re a marketer about to begin researching a new martech solution for your organization. To get started, you’ll need to assess whether this type of solution is something you could benefit from, and then decide which options on the market fit your current...
Survey Shows Majority of Organizations Moving to Cloud or Considering Cloud Adoption
Organizations across industries are unanimously adopting the cloud, or are considering doing so, according to a new study* conducted by TriCore Solutions, the application management experts. The research, based on survey results from more than 200 IT industry...
Don’t Be Shy: Explicit Customer Data Essential For CX Success
A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn’t getting personalization right. And nearly 50% give their company’s...
Nearly Two-Thirds of UK Consumers Say Experiencing a Data Leak/Breach Would Likely Make Them Leave a Brand
Talend (NASDAQ: TLND), a leader in cloud and big data integration software, announced the results of an international consumer and IT business survey that uncovers a startling gap between customer expectations, and the reality of what organizations are currently...
Many Firms Struggle to Use Customer Data Effectively
Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between customer expectations and what organizations are really providing. Read more at Information Management.
National Survey Shows Instant Financing Will Drive Business To Online Retailers
American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national survey, three quarters (75 percent) of consumers indicate they would be likely to select an online retailer that offered...
The Consumer Behaviors Shaping the Next Generation of Mobile Experiences
We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. But it’s not the technology that gets me most excited. Rather...
Consumers Want Retailers to Get More Personal
Personalizing messages are the way to a consumer’s heart—and wallet—as shoppers now expect not only to engage with a retailer when and where they want to, but that retailers understand and respond to their individual shopping behaviors. This consumer change is called...