On this page you will find the most up to date coverage of Researchscape’s case studies.
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Recent Case Studies
E-shoppers prefer ‘Try Before You Buy’ payment choice
Despite the growing popularity of online shopping, many consumers still have reservations about making purchases online, hence prefer 'Try Before You Buy' payment choice, says a recent study. This facility has also helped retailers address the consumers' concern and...
‘Blessing from God’ | Apple Watch May Have Saved Florida Teen’s Life
LITHIA, FL -- Two local parents say an Apple Watch they got for her their daughter during Christmas saved her life. Notifications about Deanna Recktenwald’s heart rate led to a hospital visit, just in time to pick up a major issue with her kidneys. Their experience...
Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and...
Evergage Doubles Revenues for Third Straight Year, Delivering Personalization to More Than 3 Billion People
According to Evergage's fourth annual study, "2017 Trends in Personalization," conducted with Researchscape International, nine of out 10 marketers say their customers expect personalized experiences. The often-cited study also examined how – and how successfully –...
3 Ways Hackers Steal Your Company’s Mobile Data
The most effective data exfiltration prevention strategies are those that are as rigorous in vetting traffic entering the network as they are traffic leaving it. It's the unfortunate reality of the cybersecurity threat landscape today that malicious actors are...
Opendoor is Bringing Simplified Home Buying and Selling to Orlando
Could you sell your home as easily you could sell a car? Now, it’s possible in Orlando. Opendoor has just launched in Orlando, allowing local homeowners to request an offer on their home with the press of a button, and close the deal in as little as three days. The...
Inside a Pet Parent’s Head: The National Pet Owner Preferences Study
By Charlotte Biggs, COO, IBPSA [Independent survey of more than 650 pet owners asks the why versus the how much they invest in certain pet boarding, petting sitting services and apps, and veterinary services] Why do pet owners make certain pet care decisions? The...
ABI Research: Applying data analytics to wearables provides further benefit
The application of data analytics to conventional wearable devices adds further benefit to the technology and provides users with actionable information, argues ABI Research. ABI Research’s report 'Wearable Data Analytics and Business Models' argues there are a number...
Using Wearable FItness Devices
Forty percent of Americans, ages 18 or older, have used a wearable device for tracking their health, exercise activity or sports performance, and among those who now own a so-called “wearable,” more than half (51%) say they use it at least once daily and 70% say they...