We conducted a survey of 285 retail, CPG, and wholesale executives globally in February 2024. The Relex State of Supply Chain 2024: Retail and CPG Dynamics report found that while 57% of retailers and CPG companies plan to invest in predictive and generative AI in the next three to five years, AI and machine learning (ML) ranked fifth in importance for overall technology spending. In addition to 94% of respondents stating that social media has influenced them in the past 12-24 months, respondents rated rapidly shifting consumer demand volatility (55%), global events and disruptions (50%), and inaccurate sense of customer-specific demand (43%) as the biggest threats to improving supply chain efficiency and accuracy over the next three years.
Read more on ChainStoreAge, DCVelocity, Retail Tech Innovation Hub, and Yahoo! Finance.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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