Of the 961 unique links shared on the #MRX community last week, here are 5 of the most retweeted…

  • ESOMAR Publishes Social Media Research Guideline – ESOMAR has published research guidelines for SMR, governed by the principles that “underpin its existing guidelines on passive observation in public places,” which I think is a great analogy. The guidelines were developed in conjunction with CASRO. (Full disclosure: I served on the CASRO committee, primarily contributing research into the attitudes of consumers towards social media market research.)
  • Don’t pay to take surveys, ESOMAR warns respondents – Two companies in India require panelists to pay to become members, which is in violation of most market research groups’ codes of conduct.
  • Will Switzerland Ban PowerPoint? – Is this news or satire? You decide: “There is a new political force is Swiss politics, or at least a new political party. Called the Anti-Power Point Party, or APPP for short, the new party hopes to ‘decrease the number of boring presentations worldwide.’”
  • Wake Up! You Need To Be Thinking About Mobile Market Research Now – Roxana Strohmenger of Forrester, who recently moderated the mobile debate Mobile Research: Great Hope or False Dawn, sounds a call to arms on why MR needs to be paying attention. “Is all of this talk warranted? Yes! Just take a look at some of these facts. Forrester forecasts that by 2014, 65% of the world’s population will own at least one active mobile phone. And, earlier this year, Mary Meeker of Kleiner, Perkins, Caufield & Byers stated that we have globally reached an inflection point in Q4 2010―the global shipments of smartphones and tablets surpassed the global shipments of desktop and notebook PCs.”
  • GRIT Research Trends Study – Summer 2011 – The semiannual GreenBook Research Industry Trends study is underway, looking for feedback from research professionals who play a role in a role in deciding or evaluating methods, techniques, suppliers or resources for research projects. The survey only takes about 10 minutes and gives you a chance to sound in on trends the pundits regularly sound off on.  Are their claims “widely exaggerated” or “on the mark”? Have your say!

In other news, congratulations to Greg Stock and the team at Vovici on being acquired by Verint! My personal reflections on the announcement: Vovici & Verint Sitting in a Tree.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.