Social Marketing and Holidays

Last year the Community Managers Meetup in New York City hosted a great panel on the topic of “Social Media, Brands and Holidays”, with participants including Kate Gold, Social Media Director at Food Network; Ying Huang, Senior Organic Marketing...

New MR Agile MR

I read this post by Ray Poynter and it started me thinking. For background, Ray is one of the first people that I followed when I came to the market research industry from a career in logistics and technology. I introduced myself at an ESOMAR conference and Ray...

Telling Brand Stories at Tom’s of Maine

At a Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated Marketing Manager at Tom’s of Maine, a socially conscious provider of personal care products.He started his story by relating the...

Voice of the Customer Experience

I’ve seen several articles on voice of the customer (VOC) and customer experience lately. Reading them reminded me of conversations that we have with businesses and organizations every week.This week, we were talking about simplicity, helping marketing and...