Location, Location, Location | Building a Strong Patient Connection

by Jeffrey Henning | Oct 4, 2019 | B2B Surveys, Consumer Surveys, Healthcare Surveys, In the News, Nonprofit Surveys, Professional Service Surveys

The majority of consumers (69%) have stayed with the same primary care doctor for three or more years, according to a survey of 1,000 American consumers from 4A’s Research and Researchscape, an agile market research consultancy. Once patients find a doctor they like,...

With Personalization, Less Can Be More

by Jeffrey Henning | Aug 19, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For example, in the 2019 Trends in Personalization survey by Researchscape International, 70% of surveyed marketers said...

Report: Technology Boosts Small Pet Services Businesses

by Jeffrey Henning | Jul 30, 2019 | B2B Surveys, Employee Surveys, In the News, Petcare Industry Surveys, Professional Service Surveys, Small Business Surveys

Small business owners in the pet services industry—groomers, kennels, etc.—who prioritize technology and digital solutions have an advantage in adapting to an ever-changing market, according to a new report by DaySmart Software, the makers of 123Pet business...

Shoppers May Shun Retailers with Poor Product Suggestions

by Jeffrey Henning | Jul 2, 2019 | B2B Surveys, In the News, Professional Service Surveys, Retail Surveys, Worldwide Surveys

Email marketing is one of the most evergreen retail tactics. It’s also one of the most targeted forms of messaging since recipients opt-in and often provide solicited information or preferences. Despite these factors, personalization can still be hit or miss. An...

Want To Retain Your Customers? Make It Personal

by Jeffrey Henning | Jun 2, 2019 | B2B Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys, Worldwide Surveys

“Hold the pickle … hold the lettuce … special orders don’t upset us. All we ask is that you let us serve it your way.” That’s a jingle from a 1974 Burger King commercial. Translated into in today’s modern terms, that means we want to personalize your experience....

Three Ways To Turn One Trade Show Into Year-Round Marketing Opportunities

by Jeffrey Henning | Jan 12, 2019 | B2B Surveys, Employee Surveys, In the News, Major Media, Professional Service Surveys, Retail Surveys

Events are infrequent but important. According to a survey we conducted in partnership with Researchscape, 97% of respondents who attend at least three events per year say that events have influenced their decision to choose a vendor. That’s an astonishing number. You...