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Exactly what Online Shoppers Value Most within their Favorite Retailer

Exactly what Online Shoppers Value Most within their Favorite Retailer

by Jeffrey Henning | Jul 27, 2018 | B2B Surveys, Consumer Surveys, In the News, Professional Service Surveys, Retail Surveys

Online shoppers say the one thing they value most in their preferred retailer or brand is dependability, based on recent research through Intelligent Assistant and Researchscape. Read more at Marketing Company Miami.
Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

by Jeffrey Henning | Oct 25, 2017 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys, Retail Surveys

Mission Control Marketing, the essential agency partner to the CMO at mid-sized b-to-b organizations, today revealed new findings from its study about mapping the impact of marketing on the b-to-b customer journey. In partnership with market research firm,...
Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges

Stuck In Old-School Mode: New Study Finds Enterprise Marketing Teams Are Slow to Transform to Embrace New Challenges

by Jeffrey Henning | Jan 13, 2016 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys

Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
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