by Jeffrey Henning | Jun 27, 2018 | B2B Surveys, Employee Surveys, In the News
For B2B brands, engaging buyers in social conversations early in the buying process can help them get ahead of the competition. Videos are a key way to get them talking. Video content can help bring a B2B brand’s story to life in social channels, and create...
by Jeffrey Henning | May 2, 2018 | B2B Surveys, Employee Surveys, In the News, Retail Surveys, Worldwide Surveys
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [pdf] from Evergage and...
by Jeffrey Henning | Feb 28, 2018 | B2B Surveys, Employee Surveys, Human Resource Surveys, In the News, Retail Surveys, Worldwide Surveys
According to Evergage’s fourth annual study, “2017 Trends in Personalization,” conducted with Researchscape International, nine of out 10 marketers say their customers expect personalized experiences. The often-cited study also examined how – and how...
by Jeffrey Henning | Oct 25, 2017 | B2B Surveys, Employee Surveys, In the News, Retail Surveys
Mission Control Marketing, the essential agency partner to the CMO at mid-sized b-to-b organizations, today revealed new findings from its study about mapping the impact of marketing on the b-to-b customer journey. In partnership with market research firm,...
by Jeffrey Henning | May 25, 2017 | B2B Surveys, Employee Surveys, In the News
A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape International. Yet more than 55% say the industry isn’t getting personalization right. And nearly 50% give their company’s...
by Jeffrey Henning | Oct 27, 2016 | B2B Surveys, Employee Surveys, In the News
According to new research from Nextiva, the state of an organization’s communications has a significant impact on its bottom line, as well as its ability to meet business goals and retain talent. The 2016 Business Communications Survey revealed that 63 percent of...
