By The Numbers: Gen Z Banking Habits Survey

by Logan Mine | Jul 2, 2025 | Consumer Surveys, Education Surveys, Finance Surveys, In the News

For Digital Federal Credit Union (DCU) we conducted a Gen Z Banking Habits survey of 1,298 teens and adults aged 13-28 from February 28 and March 31, 2025. We found that 54% of Gen Z are not confident about the state of the economy in 2025, but 61% feel confident with...

New Citizens Survey Reveals the Emotional and Financial Toll of Paying for College

by Logan Mine | Jun 24, 2025 | Consumer Surveys, Education Surveys, Featured Brands, In the News

For Citizens Financial Group, we conducted a survey of 1,072 parents of children aged 13 to 29 who are either planning on attending or have some experience with college, which was fielded from April 29 to May 7, 2025. The study found that 59% of parents reported...

Greenlight Survey Data Reveals Family Financial Wellness as a Growth Opportunity for Financial Institutions

by Logan Mine | Jun 11, 2025 | Consumer Surveys, Education Surveys, Finance Surveys, In the News

For Greenlight, we conducted an online survey of 1,043 U.S. parents who work full-time and have children 8-18. The survey was fielded February 4 to 6, 2025, and we found that a majority of respondents (70%) report experiencing financial anxiety weekly, and financial...

Study Concludes ‘Majority of Americans’ Want Toy Tariffs Dropped Amid Holiday Season Concerns

by Logan Mine | Jun 9, 2025 | Consumer Surveys, In the News, Retail Surveys

We conducted an online survey for Southard Communications of 1,018 U.S. adults aged 18 and up, fielded May 16–19, 2025, captured a wide demographic range of respondents from all 50 states. The study found that 75% of American adults are concerned about the rising cost...

Challenge Butter Debuts Pre-Portioned Cubes for Clean, Quick, and Precise Cooking

by Logan Mine | Apr 28, 2025 | Consumer Surveys, Food and Fitness Surveys, In the News, Retail Surveys

We fielded an online survey for Challenge Diary, a leading U.S. farmer-owned butter brand. Nearly 70% of participants admitted to not using exact measurements when cooking with butter, supporting the premise for Challenge’s launch of pre-portioned cubes of...

Western Digital Survey: 87% Actively Back Up Their Data

by Logan Mine | Mar 30, 2025 | Cloud Platform Surveys, Consumer Surveys, Cybersecurity Surveys, In the News, Security Surveys, Worldwide Surveys

We recently conducted a survey for Western Digital to better understand the data-saving habits of people around the world. The study of over 6,000 consumers was conducted from February 7-25, 2025. We discovered that 87% of respondents cite that they backup their data...