by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn, Tim Hoskins of Quester shared a Kellogg’s case study. “Kellogg’s was stuck in a rut trying to identify a new and compelling way to talk about ‘100% real cheese.’ While the existing campaign had been running successfully for an impressive 11 years,...
by Jeffrey Henning | Feb 13, 2020 | Blog, MRII
The Hungarian airline Wizz Air has grown from 2 million passengers in 2005 to 39.8 million last year. However, due in part to this rapid ascent, the airline hit some turbulence in between August 2019 and August 2019: Congested airspace Unexpected technical delays...
by Jeffrey Henning | Feb 12, 2020 | Blog, MRII
At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience) research. “Digital is the new battleground for customers,” Calista said. “We all have mobile experiences and our journey...
by Jeffrey Henning | Feb 12, 2020 | Blog, MRII
At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation Overload” with techniques to minimize the effort required by survey respondents. The goal is strike the right balance between...
by Jeffrey Henning | Feb 11, 2020 | Blog, MRII
At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market research. Ogilvy now emphasizes cognitive segmentation rather than demographic segmentation, as advertising has shifted...
by Jeffrey Henning | Feb 11, 2020 | Blog, MRII
While Choice-Based Conjoint (CBC) works great for many research problems, its models are limited to making an independent choice: one phone compared to other phones, for example. If you want to model dependent choices, such as a phone and then a cellular plan, or a...
