by Jeffrey Henning | May 18, 2020 | Blog, MRII
I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to her to discuss the importance and relevance of scenario planning for researchers right now. Carol and I have often...
by Jeffrey Henning | Apr 13, 2020 | Blog, MRII
The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and Jen Dale of Inside Heads and MyVFF. I was lucky enough to moderate the session and got to curate some of the attendees’...
by Jeffrey Henning | Mar 21, 2020 | Blog, MRII
What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy...
by Jeffrey Henning | Mar 4, 2020 | Blog, MRII
At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among U.S. adults aged 45 years old and up. “Why study life shifts? Too often researchers fall back on age or generation to...
by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn today, Rick Stringer, Crayola’s vice president of customer solutions, recounted “how Crayola tied consumers’ mindsets, perspectives and psychographics of 120,000 households to actual purchase behavior – gaining visibility into the multifaceted...
by Jeffrey Henning | Mar 3, 2020 | Blog, MRII
At Quirks Brooklyn today, Deepa Iyer from Fossil Group, joined by Jackie Lorch from Dynata, discussed “how Fossil Group incorporates first-party data into the way they create, market and communicate with their target buyers to build long-term brand health and customer...
