by Jeffrey Henning | Feb 12, 2020 | Blog, MRII
At the Quirks Event in London yesterday, Rick Kelly and Calista Corley of Fuel Cycle discussed the rise and transformation of UX (User Experience) research. “Digital is the new battleground for customers,” Calista said. “We all have mobile experiences and our journey...
by Jeffrey Henning | Feb 12, 2020 | Blog, MRII
At the Quirks Event in London yesterday, Nadja Böhme of Factworks and Pete Cape of Dynata shared tips for designing research for “Generation Overload” with techniques to minimize the effort required by survey respondents. The goal is strike the right balance between...
by Jeffrey Henning | Feb 11, 2020 | Blog, MRII
At the Quirks Event in London today, Jon Puleston of Kantar discussed the challenges with using traditional personality tests in commercial market research. Ogilvy now emphasizes cognitive segmentation rather than demographic segmentation, as advertising has shifted...
by Jeffrey Henning | Feb 11, 2020 | Blog, MRII
While Choice-Based Conjoint (CBC) works great for many research problems, its models are limited to making an independent choice: one phone compared to other phones, for example. If you want to model dependent choices, such as a phone and then a cellular plan, or a...
by Logan Mine | Jan 1, 2020 | Blog, Consumer Surveys, consumer-research, In the News, Insurance Surveys, SaaS Surveys, Security Surveys, Social Media Surveys, Sports Surveys
In early 2020, we conducted a survey for Plymouth Rock Assurance [PDF] of 1,000 homeowners across every state in the U.S. to determine how seriously they take their home insurance. We found that 68% of respondents compared carriers the last time they purchased home...
by Jeffrey Henning | Sep 10, 2019 | Blog, MRII
David Smith, Finn Raben, Adam Phillips, Reg Baker, and Vanessa Oshimam conducted depth interviews with industry leaders to better understand what we should be doing to showcase the value of our customer insights. At the ESOMAR Annual Congress in Amsterdam today, David...
