Intercept Interviews: 3 Case Studies From MSMR 10

At the 10th Annual MSMR Insights Conference at the University of Texas at Arlington last week, three speakers shared case studies about real and virtual intercepts. Jill Matthews of Bright Cactus needed to do new product testing with bodybuilders, and found the best...

Helping You Through the Entire Survey Research Process

When I started Researchscape in 2012, it was with the vision of “Do It Together” research and “DIY Rescue” (Do It Yourself), to recognize the trend towards more and more business professionals conducting their own research through SurveyGizmo, SurveyMonkey, Question...

Digitally Transforming Insights At Microsoft

At the Insights Leadership Conference in San Diego this week, Reed Cundiff, GM of the Microsoft Customer & Market Research Team, discussed his group’s ongoing efforts to “digitally transform the insights function.” The mission of the insights department remains...