by Logan Mine | Jan 1, 2020 | Blog, Consumer Surveys, consumer-research, In the News, Insurance Surveys, SaaS Surveys, Security Surveys, Social Media Surveys, Sports Surveys
In early 2020, we conducted a survey for Plymouth Rock Assurance [PDF] of 1,000 homeowners across every state in the U.S. to determine how seriously they take their home insurance. We found that 68% of respondents compared carriers the last time they purchased home...
by Jeffrey Henning | Sep 10, 2019 | Blog, MRII
David Smith, Finn Raben, Adam Phillips, Reg Baker, and Vanessa Oshimam conducted depth interviews with industry leaders to better understand what we should be doing to showcase the value of our customer insights. At the ESOMAR Annual Congress in Amsterdam today, David...
by Jeffrey Henning | Sep 9, 2019 | Blog, MRII
At the ESOMAR Annual Congress in Edinburgh today, Kajoli Tankha, a senior director in Microsoft’s insights group, shared her personal journey of taking on a new leadership position. “New jobs can be dangerous to your career! Almost half of executive transitions are...
by Jeffrey Henning | Sep 8, 2019 | Blog, MRII
In a breakout session in Edinburgh today, in the lead up to the ESOMAR Annual Congress, Quentin Dunstan, the Organizational Resilience Market Development Manager at BSI, shared the results of BSI/Cranfield research on resilience. The traditional metaphor of...
by Jeffrey Henning | May 3, 2019 | Blog, MRII
At IIeX North America in Austin last week, Holly Carter of Confirmit shared her tips for adapting surveys to the needs of Generation Z [which Pew Research defines as those born 1997 and later]. Some of Holly’s observations about Gen Z: “They’re all about their mobile...
by Jeffrey Henning | Apr 29, 2019 | Blog, MRII
At IIEX North American in Austin last week, Marian Anderson, research director at Microsoft, and Zontziry Johnson, MR manager at Microsoft (and member of the MRII Board of Directors), presented an update on how Microsoft is transforming its insights function....
