Common Mistakes when Writing Survey News Releases

Common Mistakes when Writing Survey News Releases

Survey news releases have their own unique needs, in part due to the statistical material they present. Here are some common mistakes made when reporting survey results: Overgeneralizing. Claiming “X% of widget vendors use the cloud” is an exaggeration of how...
A Decade of Continuous Innovation

A Decade of Continuous Innovation

As we celebrate our 10th anniversary since the founding of Researchscape, I have a newfound appreciation for our dedication to continuous innovation. At this point, our team has logged 2,128 suggestions for process improvements and implemented 825 of them in...
The Case for Fully Labeled Scales

The Case for Fully Labeled Scales

Your client says that questionnaire you’re writing should ask your customers “What is your overall satisfaction with our product?” and should use a five-point scale. Sounds simple, you think to yourself, then go to write the question. Which format do you use? Like...
Weighting Survey Results

Weighting Survey Results

The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced in 2021 news releases, only 9% were weighted. Post-stratification weighting is typically done once a survey is complete...
Asking About Race and Ethnicity

Asking About Race and Ethnicity

The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and most easily, we’ve updated the target proportions that we weight survey data to. Second, and a bit more involved, we’ve...