The Questions that Leaders Should Ask About Data

The Questions that Leaders Should Ask About Data

by | Jun 3, 2020 | Blog

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers...

Scenario Planning For Insights Professionals

by | May 18, 2020 | Blog, MRII

I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to her to discuss the importance and relevance of scenario planning for researchers right now. Carol and I have often...

Migrating Qualitative Projects Online

by | Apr 13, 2020 | Blog, MRII

The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and Jen Dale of Inside Heads and MyVFF. I was lucky enough to moderate the session and got to curate some of the attendees’...

Conducting Research During A Pandemic

by | Mar 21, 2020 | Blog, MRII

What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy...

Life Shifts Across Three Generations

by | Mar 4, 2020 | Blog, MRII

At Quirks Brooklyn yesterday, Lori Bitter of AARP and Alison Bryant and Lisa Cooper of RTi Research discussed their research into life shifts among U.S. adults aged 45 years old and up. “Why study life shifts? Too often researchers fall back on age or generation to...