by Jeffrey Henning | Jan 28, 2022 | Blog
The American Association of Public Opinion Researchers encourages journalists to ask how newsmaker surveys were weighted. Yet, of surveys announced in 2021 news releases, only 9% were weighted. Post-stratification weighting is typically done once a survey is complete...
by Jeffrey Henning | Dec 20, 2021 | Blog
When you analyze and report survey results, focus on the story you want to tell – don’t assume the questionnaire’s structure is the best for analysis. A properly designed questionnaire provides a narrative thread that conversationally moves the respondent from one...
by Jeffrey Henning | Oct 28, 2021 | Blog
The U.S. Census Bureau has been slowly releasing data from the 2020 Census and as a result we’ve made a couple of updates to our work. First, and most easily, we’ve updated the target proportions that we weight survey data to. Second, and a bit more involved, we’ve...
by Jeffrey Henning | Jul 30, 2021 | Blog
As teams assemble questionnaires for us to review, these draft survey instruments often end up with a mishmash of scales, with different questions having scales with three, four, five, seven, eleven, or more items, as everyone incorporates their favorite scale. One of...
by Jeffrey Henning | Feb 8, 2021 | Blog
When I first started out in research, we would conduct executive interviews face-to-face. I would often both cold-call the executives in advance and then travel and do the interviews. Two of my favorite CTO interviews occurred when I was transferred to England for a...
by Jeffrey Henning | Sep 23, 2020 | Blog, MRII
At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme of trust. He said, “I get to take a more helicopter view of issues affecting our industry. I get to see significant...
