Data Quality and the Tragedy of Mistrust

Data Quality and the Tragedy of Mistrust

by | Sep 23, 2020 | Blog, MRII

At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme of trust. He said, “I ­get to take a more helicopter view of issues affecting our industry. I get to see significant...
Asking Too Much

Asking Too Much

by | Jul 7, 2020 | Blog

Respondents will answer the questions you ask, but they may not spend the effort to be accurate. For some questionnaires, it’s simply not possible.

The Questions that Leaders Should Ask About Data

The Questions that Leaders Should Ask About Data

by | Jun 3, 2020 | Blog

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers...

Scenario Planning For Insights Professionals

by | May 18, 2020 | Blog, MRII

I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to her to discuss the importance and relevance of scenario planning for researchers right now. Carol and I have often...

Migrating Qualitative Projects Online

by | Apr 13, 2020 | Blog, MRII

The Insights Association ran a great webinar on “Migrating Qualitative Projects Online” with Katrina Noelle of KNow Research and Scoot Insights and Jen Dale of Inside Heads and MyVFF. I was lucky enough to moderate the session and got to curate some of the attendees’...