by Jeffrey Henning | Oct 27, 2011 | Blog
Bernie Malinoff of Element54 discussed at ESOMAR 3D 2011 the implications of Flash and gamification interfaces on market research online survey design. While research firms have introduced interactive technology based on the premise that online surveys are boring and...
by Jeffrey Henning | Oct 27, 2011 | Blog
“Since the majority of money spent on market researh is spent on de-contextualised market research – which is essentially asking people to make a theoretical decision – how much predictive value does this really have?” – Rory Sutherland...
by Jeffrey Henning | Oct 27, 2011 | Blog
At ESOMAR 3D 2011, Mike Cooke chaired a panel discussion on privacy with: Adam Phillips, the chair of the ESOMAR Professional Standards Committee and Legal Committee Annie Pettit, of Research Now Manilla Austin, of Communispace Reg Baker, of Market Strategies...
by Jeffrey Henning | Oct 27, 2011 | Blog
Ray Poynter of Vision Critical presented on understanding social media via discourse analysis at ESOMAR 3D 2011. Where the Rosetta Stone enabled people to understand ancient scripts, as the same message was written in the stone in three languages. Michel Foucault was...
by Jeffrey Henning | Oct 27, 2011 | Blog
Philip Sheldrake, author of The Business of Influence: Reframing Marketing and PR for the Digital Age, gave the opening keynote for ESOMAR 3D 2011 in Miami. “The business of influence is broken,” Philip argues. What does he mean by influence? “You...
by Jeffrey Henning | Oct 27, 2011 | Blog
Brian Cooper of TNS North America and Amy Janis of Yahoo! discussed their research into the digital lives of women around the world. Three questions that their research answered: What are the online behavioral differences between men and women? Half of women’s...
