by Jeffrey Henning | Oct 27, 2011 | Blog
“Since the majority of money spent on market researh is spent on de-contextualised market research – which is essentially asking people to make a theoretical decision – how much predictive value does this really have?” – Rory Sutherland...
by Jeffrey Henning | Oct 21, 2011 | Blog
Of the 726 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted: What’s It Worth? – Tim Philips has written the most detailed treatment yet of MR ROI for Research magazine, with great quotes and commentary from a host of...
by Jeffrey Henning | Oct 14, 2011 | Blog
f the 829 unique links shared on the Twitter #MRX community this past week, here are the most retweeted: Market Research is the New Black – Eilene Zimmerman, writing for Inc. Magazine, profiles the fashion-analytics startup Stylitics, which provides consumers a tool...
by Jeffrey Henning | Oct 7, 2011 | Blog
Of the 641 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted: 8 Things I Would Do if I Were a Market Research Company – Over on the Green Book Blog, a research buyer – Blizzard Entertainment’s Jason Anderson (@dirkgently on...
by Jeffrey Henning | Sep 30, 2011 | Blog
Of the 762 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted, after you factor out individuals retweeting themselves and coworkers retweeting coworkers and bots retweeting bots… More than a Game – Jon Puleston of GMI and...
by Jeffrey Henning | Sep 26, 2011 | Blog
Last week in Bristol, the Association of Survey Computing had its first international conference in four years – its sixth international conference overall – and it was a phenomenal celebration of the opportunities for survey research. Tom Ewing kicked off the...
