by Jeffrey Henning | Oct 27, 2011 | Blog
“Since the majority of money spent on market researh is spent on de-contextualised market research – which is essentially asking people to make a theoretical decision – how much predictive value does this really have?” – Rory Sutherland...
by Jeffrey Henning | Oct 27, 2011 | Blog
At ESOMAR 3D 2011, Mike Cooke chaired a panel discussion on privacy with: Adam Phillips, the chair of the ESOMAR Professional Standards Committee and Legal Committee Annie Pettit, of Research Now Manilla Austin, of Communispace Reg Baker, of Market Strategies...
by Jeffrey Henning | Oct 27, 2011 | Blog
Ray Poynter of Vision Critical presented on understanding social media via discourse analysis at ESOMAR 3D 2011. Where the Rosetta Stone enabled people to understand ancient scripts, as the same message was written in the stone in three languages. Michel Foucault was...
by Jeffrey Henning | Oct 27, 2011 | Blog
Philip Sheldrake, author of The Business of Influence: Reframing Marketing and PR for the Digital Age, gave the opening keynote for ESOMAR 3D 2011 in Miami. “The business of influence is broken,” Philip argues. What does he mean by influence? “You...
by Jeffrey Henning | Oct 21, 2011 | Blog
Of the 726 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted: What’s It Worth? – Tim Philips has written the most detailed treatment yet of MR ROI for Research magazine, with great quotes and commentary from a host of...
by Jeffrey Henning | Oct 14, 2011 | Blog
f the 829 unique links shared on the Twitter #MRX community this past week, here are the most retweeted: Market Research is the New Black – Eilene Zimmerman, writing for Inc. Magazine, profiles the fashion-analytics startup Stylitics, which provides consumers a tool...
