f the 829 unique links shared on the Twitter #MRX community this past week, here are the most retweeted:
- Market Research is the New Black – Eilene Zimmerman, writing for Inc. Magazine, profiles the fashion-analytics startup Stylitics, which provides consumers a tool for tracking which outfits they’ve worn where and planning their outfits for upcoming events. Consumers do this for free, of course, while Stylitics hopes to sell the data to the fashion industry.
- GreenBook Research Industry Trends – Fall 2011 – Lenny Murphy and company’s 10th edition of GRIT is the best yet, with innovative analysis of technology adoption and social media conversations within the industry. Think “market research” is the new black? You’re not alone: 34% of respondents who said “marketing research” no longer reflected the entire industry chose “market research” as their label of choice.
- What is Proper Research? – “Proper English, proper attire, proper format. Everything needs to be proper,” writes Annie Pettit of Research Now. But – she ponders – what is proper research? Apparently there’s no neat and tidy rule book for answering this question.
- Festival of NewMR Young Researcher Competition – Are you a market researcher 26 years or younger? Here’s your chance to take the main stage of the NewMR festival: post a creative answer to the question “What is the most important thing you have learnt about market research this year?” You could win the chance to present it to attendees.
- Lego Fans to Help Build New Products – There wouldn’t seem to be many better fits for co-creation than Lego, whose flagship product line is a building block system. Therefore it shouldn’t be a surprise that Lego is rolling out a co-creation site; they will even pay the authors of ideas that are turned into products a 1% royalty. Brian Tarran of Research has more: Lego makes crowd-sourcing platform global.
Feeling blue? Cheer up with other researchers on Twitter.