Of the 726 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted:

  • What’s It Worth? – Tim Philips has written the most detailed treatment yet of MR ROI for Research magazine, with great quotes and commentary from a host of industry luminaries, including Richard Evensen of Forrester, Stan Sthanunathan of Coca-Cola, Kathryn Korostoff of Research Rockstar, Simon Kendrick of Essential Research, Alistair Gordon of Gordon & McCallum and Vanella Jackson of Hall & Partners.
  • Getting the Story Straight – Dan Kvistbo of Norstat, in an editorial for Research magazine, worries “that we are in effect discursively constructing a new research paradigm that doesn’t have substantial warrant in the real world. We’ve gone from insisting on sound methodological approaches towards simply ‘delivering insight’ or ‘telling compelling stories’.” Check out the extensive comments as well.
  • 5 Companies That Are Using Big Data & Gamification To Disrupt Market Research – Lenny Murphy, over on the Green Book Blog, profiles five companies that he sees transforming research: IBM, Wayin, Research Through Gaming, PartingGift and Stylitics.
  • Building Engagement in 140 Characters or Less – Kristen Garvey of CMB describes the results of a joint study that CMB and Constant Contact conducted, “10 Quick Facts You Should Know About Consumer Behavior on Twitter”. Their survey of 1,500 Americans reveals that 75% of consumers have never “un-followed” a brand on Twitter, a third are interacting with brands more this year than last and nearly half have been tweeting for less than a year. The e-book is worth reading.
  • Changing Market Research Perceptions, One E-book At A Time – In more e-book news, Kathryn Korostoff of Research Rockstar has written “Think Outside the Survey”, looking at 14 alternatives to traditional surveys and focus groups. Trying to justify why you need to look beyond conventional techniques for your next project? Kathryn has your back.

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.