by Jeffrey Henning | Aug 21, 2013 | Blog
As part of the CASRO webinar series, a few weeks ago Pete Cape, global knowledge director of SSI, discussed his research into respondents’ use of grids. It began with a mystery posed by the 2009 paper, “Beyond ‘Trapping’ the Undesirable Panelist: Use of Red Herrings...
by Jeffrey Henning | Jul 31, 2013 | Blog
The most common problem with the draft questionnaires that are sent to me is the use of leading questions. A leading question suggests the answer the survey author is looking for and often unintentionally reflects the author’s bias. As a result, the answers to such...
by Jeffrey Henning | Jun 18, 2013 | Blog
Ari Popper led a panel discussion on data philanthropy with Todd Cunningham, Robert Foster, Prasanna Lal Das, Snorri H. Gudmundsson, Kyle Nel and Eric Meerkamper. “Data philanthropy can totally change the world. It is a radical idea, and a controversial idea,” began...
by Jeffrey Henning | Jun 18, 2013 | Blog
“Please send us a photo of you placing your pad onto your panties.” No, that’s not some sick new fetish, but an honest and important research request from Proctor & Gamble for its Always line of feminine hygiene products. And a clear demonstration of the intimacy...
by Jeffrey Henning | Jun 17, 2013 | Blog
Charles Vila, the VP of North American consumer insights for Campbell Soup Company, opened the Insight Innovation Exchange in Philadelphia by stressing the need for brands to become “digitally fit”. In an age where digital is reshaping the life of consumers, it needs...
by Jeffrey Henning | Jun 17, 2013 | Blog
Jasmeet Sethi, a regional manager of consumer insights for Ericsson, based in India, framed his presentation around a quote from Soumitra Dutta of Cornell University: “Innovation happens in two situations — either you’re desperate or you’re inspired!” Jasmeet said,...
