by Jeffrey Henning | Dec 10, 2013 | Blog
At the Festival of NewMR last week, Paul McDonald of Google Consumer Surveys shared some early findings from his ongoing research into the differences between iPhone and Android users, and between smartphone users and the general Internet population. The rise of...
by Jeffrey Henning | Dec 6, 2013 | Blog
Ray Poynter, author of The Handbook of Online and Social Media Research, this week presented his fourth annual Festival of NewMR, a global series of webinars staggered around the clock to make sure that participants from all over the world could participate. This...
by Jeffrey Henning | Nov 27, 2013 | Blog
At the 2013 Inbound Marketing conference, Nate Silver said, “The average is still the most useful mathematical tool ever invented.” I agree that it is powerful, but I would argue that in fact it is the median that is the most useful mathematical tool ever invented....
by Jeffrey Henning | Nov 22, 2013 | Blog
Earlier this month, Chris Neal of Chadwick Martin Bailey shared with members of the New England chapter of the Marketing Research Association tips for running mobile diary studies, based on lessons learned from a recent project. For the Council of Research Excellence,...
by Jeffrey Henning | Nov 8, 2013 | Blog
At the annual one-day conference of the New England chapter of the Marketing Research Association Wednesday, Amit Ghosh of the Forbes Consulting Group discussed the need for “in the moment” mobile market research. A key imperative driving mobile research is Fading...
by Jeffrey Henning | Nov 8, 2013 | Blog
About two years after starting my first market research consulting firm, business was slow. With a week left before New Year’s, it was clear that we were not going to meet our goal for bookings. Then the phone rang. The phone never rang between Christmas and New...
