At the recent NetGain 8 conference in Toronto, hosted by the MRIA, Tom De Ruyck (@tomderuyck) of InSites Consulting discussed the potential of online communities. In an era where conversations are making or breaking brands, and fans want a say in the future of “their” brands, Tom argued that “Being open and agile has become key for companies.”

The last 5 years have seen tremendous change, and it is difficult for companies, and their CEOs, to keep up. Those that survive, thrive and win over the next 5 years will have to become agile. Being agile means moving quickly in this new business environment.”

Read more at Gut Check

Author Notes:

Jeffrey Henning

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Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.