At the recent NetGain 8 conference in Toronto, hosted by the MRIA, Tom De Ruyck (@tomderuyck) of InSites Consulting discussed the potential of online communities. In an era where conversations are making or breaking brands, and fans want a say in the future of “their” brands, Tom argued that “Being open and agile has become key for companies.”

The last 5 years have seen tremendous change, and it is difficult for companies, and their CEOs, to keep up. Those that survive, thrive and win over the next 5 years will have to become agile. Being agile means moving quickly in this new business environment.”

Read more at Gut Check