by Jeffrey Henning | Apr 23, 2014 | Blog
While crowdsourcing has been used in market research for years now, it is often compartmentalized as an input method – an open way of gathering ideas from customers, prospects, and employees. In fact, crowdsourcing can – and often should – be used throughout the...
by Jeffrey Henning | Apr 17, 2014 | Blog
Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #12 is this interview originally published April 17. I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text...
by Jeffrey Henning | Mar 31, 2014 | Blog
The ideal solution to analyzing a few hundred verbatim responses to a survey has yet to be found. Most text analytic programs aren’t much help here – once trained, they shine at processing tens of thousands of verbatims, but they are not much help with 200 verbatims....
by Jeffrey Henning | Mar 11, 2014 | Blog
In a CASRO webinar yesterday, John Gilfeather of Koski Research shared 21 tips for writing research reports. Prepare an outline. Just like you were taught in middle school, it’s best to organize your work on a single sheet of paper before you start writing. “Don’t...
by Jeffrey Henning | Mar 10, 2014 | Blog
At the recent NetGain 8 conference in Toronto, hosted by the MRIA, Tom De Ruyck (@tomderuyck) of InSites Consulting discussed the potential of online communities. In an era where conversations are making or breaking brands, and fans want a say in the future of...
by Jeffrey Henning | Feb 18, 2014 | Blog
Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies by that name have been around for many years,...
