by Jeffrey Henning | Mar 31, 2014 | Blog
The ideal solution to analyzing a few hundred verbatim responses to a survey has yet to be found. Most text analytic programs aren’t much help here – once trained, they shine at processing tens of thousands of verbatims, but they are not much help with 200 verbatims....
by Jeffrey Henning | Mar 11, 2014 | Blog
In a CASRO webinar yesterday, John Gilfeather of Koski Research shared 21 tips for writing research reports. Prepare an outline. Just like you were taught in middle school, it’s best to organize your work on a single sheet of paper before you start writing. “Don’t...
by Jeffrey Henning | Mar 10, 2014 | Blog
At the recent NetGain 8 conference in Toronto, hosted by the MRIA, Tom De Ruyck (@tomderuyck) of InSites Consulting discussed the potential of online communities. In an era where conversations are making or breaking brands, and fans want a say in the future of...
by Jeffrey Henning | Feb 18, 2014 | Blog
Last week, #SelfieOlympics trended on Twitter, as Olympic medalists, other Olympians, and Sochi spectators began sharing selfies: photos of themselves taken by their smart phones and uploaded to the web. While selfies by that name have been around for many years,...
by Jeffrey Henning | Feb 7, 2014 | Blog
The 14th edition of the GreenBook Research Industry Trends report was published last week, reviewing findings from a survey of 2,229 researchers around the world: 1,786 suppliers and 443 clients. Key topics included which research methodologies are used and...
by Jeffrey Henning | Feb 7, 2014 | Blog
Google describes its 1- or 2-question surveys as “microsurveys” and RIWI calls its 3- to 7-question surveys “Nano-Surveys™”. When Google Consumer Surveys recently rolled out a new 10-question format, it decided to call them “Full surveys”. This seems like hyperbole,...
