by Jeffrey Henning | Jun 16, 2014 | Blog
At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed...
by Jeffrey Henning | Jun 12, 2014 | Blog
At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. With Big Data, text analytics, sentiment...
by Jeffrey Henning | Jun 11, 2014 | Blog
At last week’s Insights & Strategies Conference of the Marketing Research Association, Sean Campbell of Cascade Insights discussed competitive intelligence in the age of search engines. Cascade Insights provides competitive research and market intelligence to B2B...
by Jeffrey Henning | Jun 10, 2014 | Blog
At the Marketing Research Association’s Insights & Strategy Conference last week in Chicago, Christie Hickman of the Outdoor Industry Association shared the need for researchers to take a flexible, iterative approach to understanding a disruptive business world....
by Jeffrey Henning | May 28, 2014 | Blog
As your organization conducts more and more online surveys, eventually it runs into issues coordinating survey requests across the range of potential respondents. One solution is panel management software, to centrally manage your respondents and those who have access...
by Jeffrey Henning | May 22, 2014 | Blog
Martha Guidry, author of Marketing Concepts that Win discussed her book at “Spring Into Action”, the New England Marketing Research Association conference last week in Waltham, Massachusetts. One of the most common problems she sees with marketing concepts...
