by Jeffrey Henning | Sep 4, 2014 | Blog
Too often data is dressed up in ways that distract from the underlying message. Take this infographic about donations to fight diseases vs. the annual mortality rate for those diseases: The first problem with it is that you have to look in three places to understand...
by Jeffrey Henning | Aug 29, 2014 | Blog
In a post entitled “No more surveys in 16 years?” Ray Poynter writes: Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference...
by Jeffrey Henning | Aug 22, 2014 | Blog
It began with a simple tweet: Who are the 10 most influential #MRX #NewMR #ESOMAR #AMSRS #MRIA Tweeters at the moment? Please shout out names and RT – My call: @lennyism — RayPoynter (@RayPoynter) July 9, 2014 Ray conducted his own analysis, received four different...
by Jeffrey Henning | Aug 8, 2014 | Blog
If you’ve ever tried to pitch a non-probability PR survey to The New York Times, they’ve said no, saying that it is not representative. (Pro tip: Pitch op-ed columnists and bloggers, as Google Consumer Surveys did successfully with Paul Krugman.) Given this, many of...
by Jeffrey Henning | Aug 7, 2014 | Blog
It’s easy to ignore research on research in favor of past practices. That’s why I teamed up with QuestionPro to create this video walking people through best practices for interval rating scales. Read more at Green Book
by Jeffrey Henning | Jul 25, 2014 | Blog
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have...
