by Jeffrey Henning | Aug 7, 2014 | Blog
It’s easy to ignore research on research in favor of past practices. That’s why I teamed up with QuestionPro to create this video walking people through best practices for interval rating scales. Read more at Green Book
by Jeffrey Henning | Jul 25, 2014 | Blog
The American Marketing Association has published their annual report on the Top 50 U.S. Market Research Firms. I was especially interested in analyzing the companies by growth rate. Here’s a quadrant analysis dividing them by size and by growth rate. The Top 25 have...
by Jeffrey Henning | Jun 25, 2014 | Blog
At the IIEX conference in Atlanta last week, Alex Batchelor of Brainjuicer introduced himself as a “recovering Insightsaholic,” someone who loved insights for their own sake. But insights aren’t enough. Market research needs to “find out how [consumers] decide and...
by Jeffrey Henning | Jun 16, 2014 | Blog
At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed...
by Jeffrey Henning | Jun 12, 2014 | Blog
At the Insight Innovation Exchange conference in Atlanta yesterday, Jon Sadow of Google Consumer Surveys discussed the complimentary role of surveys in a research industry proliferating with new technologies and methodologies. With Big Data, text analytics, sentiment...
by Jeffrey Henning | Jun 11, 2014 | Blog
At last week’s Insights & Strategies Conference of the Marketing Research Association, Sean Campbell of Cascade Insights discussed competitive intelligence in the age of search engines. Cascade Insights provides competitive research and market intelligence to B2B...
