At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.” But iBeacon has great potential for uncovering new Moments of Truth.
Cart
Top 10 Posts
- When and How to Use Bipolar Scales
- Market Research Conference Calendar
- Order Bias Is a Larger Source of Error Than You Think
- Common Sample Sizes for PR Surveys
- Rating Scales to use when Writing Surveys
- Through The Roof: AI Adoption Accelerates Manufacturing Growth And Transformation
- Long Lines at Airport Security and Terminal Counters Plus Flight Delays/Cancellations Cited by Consumers as Top Hassles When Flying
- Issues with Grid Questions
- The Case for 5-Point Unipolar Scales
- AI-Powered Automation Enhances Job Fulfillment for Nearly 60% Of Workers: Report