At the Marketing Research Association’s Insights & Strategy Conference this month, Sriram Subramanian (@sriram_s) of ZoomRX introduced researchers to the potential of, and possible problems with, iBeacon, saying “technology doesn’t always play out as it supposed to.” But iBeacon has great potential for uncovering new Moments of Truth.
Cart
Trending Posts
- When and How to Use Bipolar Scales
- Rating Scales to use when Writing Surveys
- Measuring the ROI of PR
- The Case for Fully Labeled Scales
- Pros and Cons of Including Partial Responses to Surveys
- Video Game Player Survey: 76% of U.S. Adults Online Play Games
- Sports Superstitions: Helping Your Team Win
- Market Research Conference Calendar
- The Case for 5-Point Unipolar Scales
- Issues with Grid Questions
Top 10 Posts
- Easier and Faster than You Think to Make News around the World
- Setting Goals for PR Surveys
- Thought Leadership Programs for B2B PR Professionals
- The Press Doesn’t Care About Your ICP
- The Diseconomies of Scale of Survey Research
- Collaborating to Design Effective Questionnaires
- 10 Tips for Questionnaire Design
- Rating Scales to Use When Writing Surveys
- The 12 Methodology Questions You Must Be Prepared to Answer About Your Survey
- Using AI to Eliminate My Job