Social media monitoring can be fragile. I’ve been recapping the top 5 research links of the week since I coined the #MRX hashtag back in July of 2010. Originally I did it by hand, and then I had one of my sons automate the process for me in June of 2011. He had to make some minor tweaks to it whenever there were changes to the Twitter API (its Application Programming Interface, which is the way other programs are instructed to interact with Twitter as opposed to fetching and parsing its web pages).
Continued on GreenBook Blog.
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Author Notes:
Jeffrey Henning
Jeffrey Henning, IPC is a professionally certified researcher and has personally conducted over 1,400 survey research projects. Jeffrey is a member of the Insights Association and the American Association of Public Opinion Researchers. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional, team or organization that has demonstrated tremendous vision, leadership, and innovation, within the past year, that has led to advances in the marketing research profession.” In 2022, the Insights Association named him an IPC Laureate. Before founding Researchscape in 2012, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered the enterprise-feedback management category. A 35-year veteran of the research industry, he began his career as an industry analyst for an Inc. 500 research firm.
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