Lessons from Automating Social Media Monitoring

Social media monitoring can be fragile. I’ve been recapping the top 5 research links of the week since I coined the #MRX hashtag back in July of 2010. Originally I did it by hand, and then I had one of my sons automate the process for me in June of 2011. He had to make some minor tweaks to it whenever there were changes to the Twitter API (its Application Programming Interface, which is the way other programs are instructed to interact with Twitter as opposed to fetching and parsing its web pages).

Continued on GreenBook Blog.