Who Are You Designing For?

Leslie Brown, director of research & consulting at Sachs Insights, offered this topic in her presentation on November 17 at the ADP Innovation Space in New York City. To set the stage, Leslie pointed out that smart design is knowing who you are designing for and...

Research on Research from NEMRA Fall 2015

Last Thursday’s NEMRA Fall 2015 Conference in Waltham, Massachusetts, was a great opportunity for New England researchers to come together to learn and network. The fifth one-day NEMRA conference in the last three years, it had sold out, due to its reputation...

7 New Rules for Branding in a Connected World

At last week’s TMRE conference, BV Pradeep, Global Vice President, Consumer and Market Insights at Unilever presented on the topic of “Building Brand Equity – A New Paradigm for the New Connected World.” He posited that the old rules of branding...

Encouraging Viewers to Watch Ads

I’ve been reading a lot of articles about content marketing and attending conferences that feature seminars on the “death of interrupt advertising.” As a result, I was intrigued to see how Duane Varan, Chief Research Officer of ESPN Media and Advertising...