12 Types of Non-Probability Sampling

As part of CASRO’s great series of webinars, John Bremer of The NPD Group discussed “Elements of Non-Probability Seminar.” Besides touching on probability sampling, sample matching, and calibration, he presented an excellent taxonomy of the different...

7 Deadly Sins Of Online Surveys

Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...

Robert P. Moran’s Taxonomy of Insights

My absolute favorite presentation from the Marketing Research Association’s Corporate Researcher Conference was “What the Hell is an Insight?” by Robert P. Moran (@robertpmoran) of Brunswick Insight. He referenced the classic information hierarchy and asked, “What is...

Who Are You Designing For?

Leslie Brown, director of research & consulting at Sachs Insights, offered this topic in her presentation on November 17 at the ADP Innovation Space in New York City. To set the stage, Leslie pointed out that smart design is knowing who you are designing for and...