by Jeffrey Henning | Jan 26, 2016 | Blog
See our 2017 Market Research Conference Calendar. Here are the major market research conferences on our radar. January 25-27 CEO Summit MRA South Beach, FL January 28-29 QRC Conference MRIA Toronto February 1-3 Media Insights & Engagement Conference IIR Fort...
by Jeffrey Henning | Jan 21, 2016 | Blog
Kathryn Korostoff of Research Rockstar, a research training firm, presented a webinar with Sandy McKee of SurveyGizmo on ensuring that your research is actionable. Many Research Rockstar students are told by their clients to present actionable results. Unfortunately,...
by Jeffrey Henning | Jan 7, 2016 | Blog
As part of CASRO’s great series of webinars, John Bremer of The NPD Group discussed “Elements of Non-Probability Seminar.” Besides touching on probability sampling, sample matching, and calibration, he presented an excellent taxonomy of the different...
by Jeffrey Henning | Dec 23, 2015 | Blog
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
by Jeffrey Henning | Dec 22, 2015 | Blog
The #MRX community loves its Top 10 lists. How do I know? Because of the Top 10 most-shared links, 3 were themselves 10-item lists! Read more at GreenBook.
by Jeffrey Henning | Nov 23, 2015 | Blog
One of the key benefits of attending the TMRE and IIEX events one week apart was a double dose of BrainJuicer. As the company voted “#1 Most Innovative Company in Market Research” according to the GreenBook Industry Trends (GRIT), BrainJuicer always comes...
