by Jeffrey Henning | Nov 5, 2015 | Blog
At the Fall 2015 NEMRA event, Elizabeth Hassett, a senior customer insights analyst with Vistaprint, discussed how the firm uses the Net Promoter Score to understand its 16 million customers. In its annual report, the company cites the importance of market research....
by Jeffrey Henning | Nov 5, 2015 | Blog
Steve Kalter of Acumen Marketing Research, Inc. defines an “aha moment” as “a point in time, event, or experience when one has a sudden insight or realization” (from Dictionary.com definition). Projective techniques are fun little games of exercises played with...
by Jeffrey Henning | Oct 30, 2015 | Blog
On Tuesday night, the Community Managers Meetup in New York City hosted a great panel on the topic of “Social Media, Brands and Holidays”, with participants including Kate Gold, Social Media Director at Food Network; Ying Huang, Senior Organic Marketing...
by Jeffrey Henning | Oct 29, 2015 | Blog
At the recent Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated Marketing Manager at Tom’s of Maine, a socially conscious provider of personal care products. He started his story by relating...
by Jeffrey Henning | Oct 23, 2015 | Blog
The newest season of Dr. Who is underway, and the series in general has a few lessons for market research. But what can we learn from a time-traveling, two-hearted alien obsessed with Britain? The first thing that we can learn is the sheer constancy of human nature....
by Jeffrey Henning | Oct 7, 2015 | Blog
At the closing keynote of the Marketing Research Association’s Corporate Researcher Conference in St. Louis today, Dr. Jennifer Golbeck from the University of Maryland discussed the types of insights that computer science can find and will delve into 1) which parts of...
