by Jeffrey Henning | Nov 5, 2015 | Blog
At the 2015 Fall conference John Mitchell, president of AMS (Applied Marketing Science), reviewed the results of a survey of 315 product and marketing managers. The goal: correlate research methodologies with success in innovation to identify the most critical factors...
by Jeffrey Henning | Nov 5, 2015 | Blog
At the Fall 2015 NEMRA event, Elizabeth Hassett, a senior customer insights analyst with Vistaprint, discussed how the firm uses the Net Promoter Score to understand its 16 million customers. In its annual report, the company cites the importance of market research....
by Jeffrey Henning | Nov 5, 2015 | Blog
At the Fall 2015 NEMRA event, Kathryn Korostoff of Research Rockstar and Namika Sagara, Ph.D., discussed how different treatments of survey instruments affect the honesty of replies. Namika presented traditional economics, with the assumption that people are rational,...
by Jeffrey Henning | Nov 5, 2015 | Blog
Steve Kalter of Acumen Marketing Research, Inc. defines an “aha moment” as “a point in time, event, or experience when one has a sudden insight or realization” (from Dictionary.com definition). Projective techniques are fun little games of exercises played with...
by Jeffrey Henning | Oct 30, 2015 | Blog
On Tuesday night, the Community Managers Meetup in New York City hosted a great panel on the topic of “Social Media, Brands and Holidays”, with participants including Kate Gold, Social Media Director at Food Network; Ying Huang, Senior Organic Marketing...
by Jeffrey Henning | Oct 29, 2015 | Blog
At the recent Skyword Content Rising event in New York City, Rob Robinson told his story of developing a content marketing team as Integrated Marketing Manager at Tom’s of Maine, a socially conscious provider of personal care products. He started his story by relating...
