by Jeffrey Henning | Nov 10, 2015 | Blog
Last Thursday’s NEMRA Fall 2015 Conference in Waltham, Massachusetts, was a great opportunity for New England researchers to come together to learn and network. The fifth one-day NEMRA conference in the last three years, it had sold out, due to its reputation...
by Jeffrey Henning | Nov 9, 2015 | Blog
At last week’s TMRE conference, BV Pradeep, Global Vice President, Consumer and Market Insights at Unilever presented on the topic of “Building Brand Equity – A New Paradigm for the New Connected World.” He posited that the old rules of branding...
by Jeffrey Henning | Nov 6, 2015 | Blog
I’ve been reading a lot of articles about content marketing and attending conferences that feature seminars on the “death of interrupt advertising.” As a result, I was intrigued to see how Duane Varan, Chief Research Officer of ESPN Media and Advertising...
by Jeffrey Henning | Nov 5, 2015 | Blog
At the Fall 2015 NEMRA event, Kathryn Korostoff of Research Rockstar and Namika Sagara, Ph.D., discussed how different treatments of survey instruments affect the honesty of replies. Namika presented traditional economics, with the assumption that people are rational,...
by Jeffrey Henning | Nov 5, 2015 | Blog
Steve Kalter of Acumen Marketing Research, Inc. defines an “aha moment” as “a point in time, event, or experience when one has a sudden insight or realization” (from Dictionary.com definition). Projective techniques are fun little games of exercises played with...
by Jeffrey Henning | Nov 5, 2015 | Blog
At the 2015 Fall conference John Mitchell, president of AMS (Applied Marketing Science), reviewed the results of a survey of 315 product and marketing managers. The goal: correlate research methodologies with success in innovation to identify the most critical factors...
