by Jeffrey Henning | Dec 23, 2015 | Blog
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
by Jeffrey Henning | Dec 22, 2015 | Blog
The #MRX community loves its Top 10 lists. How do I know? Because of the Top 10 most-shared links, 3 were themselves 10-item lists! Read more at GreenBook.
by Jeffrey Henning | Nov 23, 2015 | Blog
One of the key benefits of attending the TMRE and IIEX events one week apart was a double dose of BrainJuicer. As the company voted “#1 Most Innovative Company in Market Research” according to the GreenBook Industry Trends (GRIT), BrainJuicer always comes...
by Jeffrey Henning | Nov 23, 2015 | Blog
My absolute favorite presentation from the Marketing Research Association’s Corporate Researcher Conference was “What the Hell is an Insight?” by Robert P. Moran (@robertpmoran) of Brunswick Insight. He referenced the classic information hierarchy and asked, “What is...
by Jeffrey Henning | Nov 21, 2015 | Blog
Leslie Brown, director of research & consulting at Sachs Insights, offered this topic in her presentation on November 17 at the ADP Innovation Space in New York City. To set the stage, Leslie pointed out that smart design is knowing who you are designing for and...
by Jeffrey Henning | Nov 11, 2015 | Blog
At last week’s TMRE conference, Peter Simpson, president of Segmedica, provided an interesting look at qualitative methods that increase user engagement and participation. The presentation demonstrated examples of striving to observe natural events in their...
