The Qual Sandwich Doubles Down on the Survey

Recently, at a New England MRA chapter event, a fellow attendee told me that she had enjoyed my article here on The Qual Sandwich For Researchers On No-Carb Diets. As a recap, here’s a synopsis of its extended metaphor: “Once upon a time, when most...

5 Steps to a Successful Research Project

Anne Aldrich of Artemis Strategy Group and Kevin Menck of Strategic Resource Partners presented a great CASRO webinar as part of a project-management series sponsored by Deltek. “The project is a go!” The prospect has become a client. Now what?! Confirm –...

The Most Superstitious NFL Fan Bases

We surveyed 1,076 U.S. adults to determine which NFL fan bases were the most superstitious. The Buffalo Bills had the most superstitious fans (34%), followed by the Miami Dolphins (33%), the Pittsburgh Steelers (32%), and the New York Jets and the Green Bay Packers...

Superstitious Fans More Satisfied With NFL

As part of an ongoing series of research into how consumers engage and identify with brands, Researchscape International surveyed 1,112 U.S. adults about satisfaction with the National Football League, perceptions of teams and quarterbacks, engagement with...

5 Mobile Research Predictions for 2016

Leslie Townsend of Kinesis Panel kicked off The Festival of NewMR by sharing her predictions for the mobile industry. Looking back to 2015, 35% of all enterprises developed their own apps, and the number of mobile apps in total grew 58% in the United States. Spurred...