The Dynamics of the Tabletop Game Industry

In 1935, the film Mutiny on the Bounty, starring Clark Gable and Charles Laughton, won the U.S. box office movie of the year, and Parker Brothers introduced Monopoly. In some alternate universe, where people embrace movies the way they embrace board games in our...

Screener Bias in Panel and River Samples

Most online surveys start with screener questions, designed to target subsets of the population for specific research. Screeners can be used to qualify particular people, to enforce quotas, or to verify the accuracy of the list of survey participants. For instance,...

The Qual Sandwich Doubles Down on the Survey

Recently, at a New England MRA chapter event, a fellow attendee told me that she had enjoyed my article here on The Qual Sandwich For Researchers On No-Carb Diets. As a recap, here’s a synopsis of its extended metaphor: “Once upon a time, when most...

5 Steps to a Successful Research Project

Anne Aldrich of Artemis Strategy Group and Kevin Menck of Strategic Resource Partners presented a great CASRO webinar as part of a project-management series sponsored by Deltek. “The project is a go!” The prospect has become a client. Now what?! Confirm –...

The Most Superstitious NFL Fan Bases

We surveyed 1,076 U.S. adults to determine which NFL fan bases were the most superstitious. The Buffalo Bills had the most superstitious fans (34%), followed by the Miami Dolphins (33%), the Pittsburgh Steelers (32%), and the New York Jets and the Green Bay Packers...