by Jeffrey Henning | May 10, 2016 | Blog
If gamification applies elements of games to non-game contexts, then research gamification applies elements of games to market research projects. Here are some case studies illustrating how applying even one or two elements of a game to a research project improves the...
by Jeffrey Henning | May 3, 2016 | Blog
I’m just about to start analyzing my section of the most recent GreenBook Research Industry Trends Report, but before I do I wanted to share again some of the findings from the last report. The GreenBook team conducted a global survey of 2,087 researchers. When...
by Jeffrey Henning | Apr 27, 2016 | Blog
Thinking about our presentations on agile market research recently reminded me of a story from my younger days. In that time, I worked in a single story office building on a residential street in suburban New Jersey. The primary client for the team where I was...
by Jeffrey Henning | Apr 25, 2016 | Blog
In 1935, the film Mutiny on the Bounty, starring Clark Gable and Charles Laughton, won the U.S. box office movie of the year, and Parker Brothers introduced Monopoly. In some alternate universe, where people embrace movies the way they embrace board games in our...
by Jeffrey Henning | Apr 11, 2016 | Blog
Most online surveys start with screener questions, designed to target subsets of the population for specific research. Screeners can be used to qualify particular people, to enforce quotas, or to verify the accuracy of the list of survey participants. For instance,...
by Jeffrey Henning | Mar 1, 2016 | Blog
Recently, at a New England MRA chapter event, a fellow attendee told me that she had enjoyed my article here on The Qual Sandwich For Researchers On No-Carb Diets. As a recap, here’s a synopsis of its extended metaphor: “Once upon a time, when most...
