by Jeffrey Henning | Apr 27, 2016 | Blog
Thinking about our presentations on agile market research recently reminded me of a story from my younger days. In that time, I worked in a single story office building on a residential street in suburban New Jersey. The primary client for the team where I was...
by Jeffrey Henning | Apr 25, 2016 | Blog
In 1935, the film Mutiny on the Bounty, starring Clark Gable and Charles Laughton, won the U.S. box office movie of the year, and Parker Brothers introduced Monopoly. In some alternate universe, where people embrace movies the way they embrace board games in our...
by Jeffrey Henning | Apr 11, 2016 | Blog
Most online surveys start with screener questions, designed to target subsets of the population for specific research. Screeners can be used to qualify particular people, to enforce quotas, or to verify the accuracy of the list of survey participants. For instance,...
by Jeffrey Henning | Mar 1, 2016 | Blog
Recently, at a New England MRA chapter event, a fellow attendee told me that she had enjoyed my article here on The Qual Sandwich For Researchers On No-Carb Diets. As a recap, here’s a synopsis of its extended metaphor: “Once upon a time, when most...
by Jeffrey Henning | Feb 10, 2016 | Blog
Anne Aldrich of Artemis Strategy Group and Kevin Menck of Strategic Resource Partners presented a great CASRO webinar as part of a project-management series sponsored by Deltek. “The project is a go!” The prospect has become a client. Now what?! Confirm –...
by Jeffrey Henning | Feb 7, 2016 | Blog
Fans of the Denver Broncos applied 14 million face-painting sticks, consumed 21 million chicken wings, and purposefully looked away from the screen a combined 32 million times to ensure that the Broncos won their first Super Bowl championship in 17 years. But Broncos...
