by Jeffrey Henning | Aug 2, 2016 | Blog
Pete Cape, global knowledge director for SSI, recently shared his thinking behind his updates to the data collection methods module of the UGA/MRII online course, Principles of Market Research (PoMR). Presenting a webinar, “Fit for Purpose: Choosing the Right...
by Jeffrey Henning | Jul 25, 2016 | Blog
Part of the impact on consumer research will be that researchers will want to know what Augmented Reality apps are being used, and marketers will want to know how to influence the information provided by such apps. For Augmented Reality will offer consumers ready...
by Jeffrey Henning | Jul 18, 2016 | Blog
The data you collected from your survey is rarely the precise dataset that you want to analyze. Whether you did a survey of your own house list or a survey of paid panelists, some participants may have answered two or more times or provided responses that...
by Jeffrey Henning | Jul 13, 2016 | Blog, MRII
Last week, UGA/MRII updated its Principles of Market Research (PoMR) online course with a revised module on data-collection methods, authored by Pete Cape, the global knowledge director of SSI. In support of the course, yesterday ESOMAR sponsored a 1-hour webinar...
by Jeffrey Henning | May 18, 2016 | Blog
The GreenBook team included a new section on panel satisfaction in their GreenBook Research Industry Trends Report survey of 2,087 researchers around the world. While some survey researchers can make do with house lists and their own panel, 79% use panel providers....
by Jeffrey Henning | May 11, 2016 | Blog
The GreenBook team included a new section on aspects of survey research projects in their GreenBook Research Industry Trends Report survey of 2,087 researchers around the world. Here are those findings, which provide a useful overview of the state of survey...
