by Jeffrey Henning | Jul 18, 2016 | Blog
The data you collected from your survey is rarely the precise dataset that you want to analyze. Whether you did a survey of your own house list or a survey of paid panelists, some participants may have answered two or more times or provided responses that...
by Jeffrey Henning | Jul 13, 2016 | Blog, MRII
Last week, UGA/MRII updated its Principles of Market Research (PoMR) online course with a revised module on data-collection methods, authored by Pete Cape, the global knowledge director of SSI. In support of the course, yesterday ESOMAR sponsored a 1-hour webinar...
by Jeffrey Henning | May 18, 2016 | Blog
The GreenBook team included a new section on panel satisfaction in their GreenBook Research Industry Trends Report survey of 2,087 researchers around the world. While some survey researchers can make do with house lists and their own panel, 79% use panel providers....
by Jeffrey Henning | May 11, 2016 | Blog
The GreenBook team included a new section on aspects of survey research projects in their GreenBook Research Industry Trends Report survey of 2,087 researchers around the world. Here are those findings, which provide a useful overview of the state of survey...
by Jeffrey Henning | May 10, 2016 | Blog
If gamification applies elements of games to non-game contexts, then research gamification applies elements of games to market research projects. Here are some case studies illustrating how applying even one or two elements of a game to a research project improves the...
by Jeffrey Henning | May 3, 2016 | Blog
I’m just about to start analyzing my section of the most recent GreenBook Research Industry Trends Report, but before I do I wanted to share again some of the findings from the last report. The GreenBook team conducted a global survey of 2,087 researchers. When...
