by Jeffrey Henning | Sep 13, 2016 | Blog
Convenience sampling is almost the exact opposite of probability sampling: there is no sampling frame, there is no external random selection – anyone who comes across the survey can answer it. The results can be quite disproportionate to the target population:...
by Jeffrey Henning | Sep 8, 2016 | Blog
With the 2016-17 NFL season scheduled to start tonight, we thought we’d remind you to do your laundry – make sure your lucky jersey is ready! We asked fans who wear certain clothing to support their team about the type and condition of clothing that they...
by Jeffrey Henning | Sep 6, 2016 | Blog
A probability online panel selects candidates for participation through a probability sample (typically using Address Based Sampling) and then relentlessly invites candidates to join the panel. Panelists who lack Internet access are then provided computers or tablets...
by Jeffrey Henning | Sep 3, 2016 | Blog
As part of an ongoing series of research into how consumers engage and identify with brands, Researchscape International surveyed 1,112 U.S. adults about satisfaction with the National Football League, perceptions of teams and quarterbacks, engagement with...
by Jeffrey Henning | Aug 30, 2016 | Blog
While probability sampling is rarely used with online research, it helps to keep probability sampling in mind because many of the techniques to improve the representativeness of online surveys mimic or emulate the key characteristics of probability sampling....
by Jeffrey Henning | Aug 23, 2016 | Blog
Sampling for online surveys varies greatly in technique and representativeness. Important factors to consider are types of panels, selection of participants from those panels, and how and whether to weight survey results. While demographic variables are often compared...
