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With Personalization, Less Can Be More
Numerous research studies have confirmed that large majorities of marketers believe personalization improves marketing and business performance. For...
New RFP Research Provides Insights on Winning and Keeping Agency Clients
New research from RFP Associates and CommunicationsMatch with support from Researchscape and the Institute for Public Relations delivers valuable...
Main Street Monday – Survey Reveals Small Businesses Investing in Technology for Increased Sales, Growth
In a recent survey of 1,763 small businesses conducted by Researchscape International and DaySmart Software, results indicate that small business...