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National Survey Shows Instant Financing Will Drive Business To Online Retailers
American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national...
Many Firms Struggle to Use Customer Data Effectively
Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between...
The Consumer Behaviors Shaping the Next Generation of Mobile Experiences
We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional...
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Key Challenges With Personalized Marketing And How To Overcome Them
...According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree...
Marketers Are Starting to “Get” the Real Benefits of Personalization
According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized...
AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service
...A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez,...


