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Don’t Be Shy: Explicit Customer Data Essential For CX Success
A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape...
Many Firms Struggle to Use Customer Data Effectively
Organizations continue to pour money into big data and analytics to better understand customers, but in many cases there remains a large gap between...
National Survey Shows Instant Financing Will Drive Business To Online Retailers
American consumers appear to be warming up to instant financing options when purchasing goods and services online. According to a new national...
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Businesses Building AI Applications Are Shifting to Open Infrastructure
...From a larger lens, the industry has witnessed a massive shift to open infrastructure. One study by Researchscape noted that 70% of companies are...
Personalization Results from 3 Leading Companies
..“Effective personalization establishes that win-win relationship: Your customers get a better experience, and you get access to the data you need...
Key Challenges With Personalized Marketing And How To Overcome Them
...According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree...