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The Importance of Personalization in the B2B Buying Journey
Imagine you’re a marketer about to begin researching a new martech solution for your organization. To get started, you’ll need to assess whether...
Survey Shows Majority of Organizations Moving to Cloud or Considering Cloud Adoption
Organizations across industries are unanimously adopting the cloud, or are considering doing so, according to a new study* conducted by TriCore...
Don’t Be Shy: Explicit Customer Data Essential For CX Success
A full 96% of digital marketers say personalization advances customer relationships, according to a new study from Evergage and Researchscape...
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Over 1/3 of AI and Analytics Projects in the Cloud Fail Due to Data Quality, New Data Reveals
...“The growth of cloud computing is fundamental to the future of AI, analytics and machine learning initiatives,” said Trifacta CEO Adam Wilson....
PDI Releases New Study on Evolving Consumer Preferences Towards Loyalty Programs and Rewards Currencies
...The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report...
Dog Bandanas And Sunday Laundry: Chiefs Fans Lean On Superstitions To Help Their Team
"We classified 27% of the NFL fans that we talked with are at least a little superstitious," says Jeffrey Henning who runs Researchscape, a Florida...