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Social Media Listening: How PR Firms Satisfy Clients
Social media monitoring is one of the most critical factors determining executives’ satisfaction with their PR firms, new research reveals. Business...
Instant Financing Impacts Online Furniture Sales
The presence of instant financing options on retail websites can help spur online furniture sales, according to payment provider Klarna. Klarna,...
Pet Care Pro Quarterly – Q2 2017
Why do pet owners make certain pet care decisions? The recently released National Pet Owner Preferences Study reveals why “pet parents” spend their...
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Key Challenges With Personalized Marketing And How To Overcome Them
...According to the 2019 Trends in Personalization Report by Researchscape International and Evergage, Inc., the majority of marketers (98%) agree...
Marketers Are Starting to “Get” the Real Benefits of Personalization
According to data from Evergage/Researchscape International, marketers are starting to “get” one of the most fundamental values of personalized...
AI-Powered Chat and Cognitive Search Personalize Fast Customer Self-Service
...A 2019 study of 314 marketing professionals by Evergage and Researchscape International found that major retailers, such as Carhartt and Zumiez,...