by Jeffrey Henning | Aug 30, 2016 | In the News
In the latest edition of Innovate TV, we chat with Jeffrey Henning, founder of Researchscape International. Jeffrey discusses: How he got his start in market research.Why he started his latest research business, Researchscape – “Do It For You” Surveys at...
by Jeffrey Henning | Aug 30, 2016 | Blog
While probability sampling is rarely used with online research, it helps to keep probability sampling in mind because many of the techniques to improve the representativeness of online surveys mimic or emulate the key characteristics of probability sampling....
by Jeffrey Henning | Aug 26, 2016 | B2B Surveys, In the News, Small Business Surveys, Worldwide Surveys
Most [U.S. small and medium businesses] are looking to increase their presences in China, the United Kingdom (U.K.), or Canada over the next 12 months (20- 21 percent each). China is attractive for U.S. SMBs because the availability of affordable suppliers and...
by Jeffrey Henning | Aug 25, 2016 | tcheevers
Bloggers regularly post about the demise of market research. One consistent topic in these ‘demise’ posts is the rise of Do It Yourself (DIY) research. The argument posits that individuals without research training using survey tools cannot achieve comparable results...
by Jeffrey Henning | Aug 23, 2016 | Blog
Sampling for online surveys varies greatly in technique and representativeness. Important factors to consider are types of panels, selection of participants from those panels, and how and whether to weight survey results. While demographic variables are often compared...
