Voice of the Customer Experience

I’ve seen several articles on voice of the customer (VOC) and customer experience lately. Reading them reminded me of conversations that we have with businesses and organizations every week.This week, we were talking about simplicity, helping marketing and...

Sport Superstitions: Wearing Team Colors

With the 2016-17 NFL season scheduled to start tonight, we thought we’d remind you to do your laundry – make sure your lucky jersey is ready! We asked fans who wear certain clothing to support their team about the type and condition of clothing that they...