The Gold Standard: Probability Sampling

While probability sampling is rarely used with online research, it helps to keep probability sampling in mind because many of the techniques to improve the representativeness of online surveys mimic or emulate the key characteristics of probability sampling....

Don’t Blame the Do-It-Yourselfer

Bloggers regularly post about the demise of market research. One consistent topic in these ‘demise’ posts is the rise of Do It Yourself (DIY) research. The argument posits that individuals without research training using survey tools cannot achieve comparable results...