Public Relations Customer Experience Benchmark Survey

Researchscape surveyed 100 U.S. executives regarding their organization’s experience with the PR firm it has on retainer. The survey measured the big picture of customer experience, satisfaction, and loyalty. It compared overall satisfaction with a variety of...

By the Numbers: Is Brand Loyalty Waning?

New research has uncovered a startling gap between what consumers expect and what businesses are currently providing—despite a wealth of data available about customer behavior and purchasing choices, companies have a long way to go in terms of effectively using this...