by Jeffrey Henning | Jan 16, 2018 | Blog
For this cycle of the twice-annual GRIT research-on-research study, we delved into the proportional usage of qualitative and quantitative techniques across projects. Overall, 59% of the techniques used are quant, and 35% are qual. (A project that used both would...
by Jeffrey Henning | Jan 13, 2018 | In the News
As businesses become more distributed, network perimeters are starting to dissolve. A workforce where employees are always on the go is now the norm rather than the exception, and a wealth of devices — both BYOD and professional tools — are putting unprecedented...
by Jeffrey Henning | Jan 10, 2018 | In the News
The Board of the Market Research Institute International (MRII) has elected Jeffrey Henning, founder and president of Researchscape International, as Board President for 2018. He succeeds Jon Last, founder and president at Sports and Leisure Research Group, who now...
by Jeffrey Henning | Jan 6, 2018 | B2B Surveys, In the News, Petcare Industry Surveys
By Charlotte Biggs, COO, IBPSA [Independent survey of more than 650 pet owners asks the why versus the how much they invest in certain pet boarding, petting sitting services and apps, and veterinary services] Why do pet owners make certain pet care decisions? The...
by Jeffrey Henning | Dec 28, 2017 | In the News
It’s a simple concept: know your audience. It’s why you’ll never see ads for sugar and soda in a magazine for diabetics, or soap operas on sports channels. As it relates to healthcare, consumers don’t want information that isn’t relevant to their condition or...
