by Jeffrey Henning | Jan 2, 2019 | consumer-research
To ensure our online samples are representative, for our omnibus survey and our other surveys, we quota sample by a range of demographics. We then rim weight the results by gender, age, region, race/ethnicity, Hispanicity, and educational attainment. For social policy...
by Jeffrey Henning | Dec 28, 2018 | In the News
It’s that time of year again, when we look ahead to the next year and ask all of the industry leaders we know to pull out their crystal balls and make predictions on what they see happening that will impact the analytics and insights industry. It’s a fun tradition,...
by Jeffrey Henning | Dec 11, 2018 | B2B Surveys, E-Commerce Surveys, In the News, Retail Surveys, Small Business Surveys, Social Media Surveys
Omnichannel retailers create a unified shopping experience across every single device and channel that a consumer uses to interact with their business. A truly integrated, omnichannel approach covers all the online and offline channels a consumer may use during their...
by Jeffrey Henning | Dec 6, 2018 | B2B Surveys, Consumer Surveys, Finance Surveys, In the News, Real Estate Surveys
We conducted a study for mortgage servicing company Mr. Cooper from November 1-3. The purpose of the research was to get a better understanding of the stresses homeowners feel around the holidays, with many respondents feeling more concern over the status of their...
by Jeffrey Henning | Nov 22, 2018 | B2B Surveys, In the News, Major Media, Retail Surveys, Worldwide Surveys
…In which channels do marketers apply services that create a personal experience for the customers? More than half of them use personalization in email and on their own websites, but only a quarter of them use it in their mobile sites and apps, according to a...
