by Jeffrey Henning | Dec 13, 2019 | Uncategorized
…“This year’s survey data reinforces what we’ve seen in previous years – that consumers prefer loyalty programs that are easy to use and provide everyday value,” said Brandon Logsdon, president and general manager of marketing cloud solutions at PDI. The...
by Jeffrey Henning | Dec 12, 2019 | Uncategorized
…Over half (55%) of marketers have indicated that they have insufficient data for effective email personalization (Evergage and Researchscape International’s 2018 Trends in Personalization report). This may be due to inadequate data-capturing capabilities as...
by Jeffrey Henning | Dec 12, 2019 | Uncategorized
…The Road to Rewards Report 2019 addresses top challenges facing CPG brands and retailers including grocery and convenience stores. The report examines how they can improve their loyalty programs, better understand the data they have now in order to anticipate...
by Jeffrey Henning | Dec 11, 2019 | Uncategorized
Researchscape found that 70% of companies surveyed are using open networking solutions in their data centers. Tap into this library of new Open Networking resources to learn more about your next steps. The network of the future is unbounded, unlocked and open,...
by Jeffrey Henning | Dec 10, 2019 | B2B Surveys, E-Commerce Surveys, In the News, Professional Service Surveys, Retail Surveys, Social Media Surveys
Personalization is no longer just a buzzword, but a critical part of online marketing and sales strategies for increasing sales and customer satisfaction by creating a more personal customer experience. Many studies have come out over the years to validate this,...
