…“This year’s survey data reinforces what we’ve seen in previous years – that consumers prefer loyalty programs that are easy to use and provide everyday value,” said Brandon Logsdon, president and general manager of marketing cloud solutions at PDI.
The Road to Rewards 2019 survey was conducted among 2,221 consumers and 239 convenience retailers, grocers and CPG participants in the U.S. by ResearchScape, an independent research firm, for PDI.
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