by Jeffrey Henning | Oct 27, 2011 | Blog
Alastair Gordon of Gordon & McCallum presented at ESOMAR 3D 2011 on facial recognition, a basic human skill that helps us understand one another’s emotional states. Research has a problem measuring the subtleties, especially for emotions. Facial recognition...
by Jeffrey Henning | Oct 27, 2011 | Blog
Annie Pettit of Conversition, in a presentation at ESOMAR 3D 2011, set out to demonstrate that you can use social media to prove more people like bank fees than cookies. All you have to do is get the analysis wrong by making some common mistakes. When designing social...
by Jeffrey Henning | Oct 27, 2011 | Blog
In an ESOMAR 3D 2011 presentation, Gregor Jawecki of HYVE reviewed the past decade of netnography research to understand its implications for future social media analysis. What is netnography? “Netnography uses natural occurring and openly accessible consumer...
by Jeffrey Henning | Oct 21, 2011 | Blog
Of the 726 unique links shared on the Twitter #MRX community last week, here are 5 of the most retweeted: What’s It Worth? – Tim Philips has written the most detailed treatment yet of MR ROI for Research magazine, with great quotes and commentary from a host of...
by Jeffrey Henning | Oct 14, 2011 | Blog
f the 829 unique links shared on the Twitter #MRX community this past week, here are the most retweeted: Market Research is the New Black – Eilene Zimmerman, writing for Inc. Magazine, profiles the fashion-analytics startup Stylitics, which provides consumers a tool...
