by Jeffrey Henning | Nov 10, 2015 | Blog
Last Thursday’s NEMRA Fall 2015 Conference in Waltham, Massachusetts, was a great opportunity for New England researchers to come together to learn and network. The fifth one-day NEMRA conference in the last three years, it had sold out, due to its reputation...
by Jeffrey Henning | Nov 10, 2015 | Blog
Kevin Jenne, Director of Agent & Consumer Research at Safeco and I had a chance to talk before the Seth Godin keynote about Kevin’s presentation “Experiencing versus Remembering” at last week’s TMRE. Topics like this one delving into the...
by Jeffrey Henning | Nov 9, 2015 | Blog
At last week’s TMRE conference, BV Pradeep, Global Vice President, Consumer and Market Insights at Unilever presented on the topic of “Building Brand Equity – A New Paradigm for the New Connected World.” He posited that the old rules of branding...
by Jeffrey Henning | Nov 6, 2015 | Uncategorized
As they seek to develop and implement big data strategies, companies are increasingly nervous about the inability of their existing IT infrastructure to handle huge increases in data from emerging sources like the Internet of Things and sensor data. Read more at...
by Jeffrey Henning | Nov 6, 2015 | Blog
I’ve been reading a lot of articles about content marketing and attending conferences that feature seminars on the “death of interrupt advertising.” As a result, I was intrigued to see how Duane Varan, Chief Research Officer of ESPN Media and Advertising...
