by Jeffrey Henning | Nov 6, 2015 | Blog
I’ve been reading a lot of articles about content marketing and attending conferences that feature seminars on the “death of interrupt advertising.” As a result, I was intrigued to see how Duane Varan, Chief Research Officer of ESPN Media and Advertising...
by Jeffrey Henning | Nov 5, 2015 | Blog
Steve Kalter of Acumen Marketing Research, Inc. defines an “aha moment” as “a point in time, event, or experience when one has a sudden insight or realization” (from Dictionary.com definition). Projective techniques are fun little games of exercises played with...
by Jeffrey Henning | Nov 5, 2015 | Blog
At the Fall 2015 NEMRA event, Elizabeth Hassett, a senior customer insights analyst with Vistaprint, discussed how the firm uses the Net Promoter Score to understand its 16 million customers. In its annual report, the company cites the importance of market research....
by Jeffrey Henning | Nov 5, 2015 | Blog
At the 2015 Fall conference John Mitchell, president of AMS (Applied Marketing Science), reviewed the results of a survey of 315 product and marketing managers. The goal: correlate research methodologies with success in innovation to identify the most critical factors...
by Jeffrey Henning | Nov 5, 2015 | Blog
At the Fall 2015 NEMRA event, Kathryn Korostoff of Research Rockstar and Namika Sagara, Ph.D., discussed how different treatments of survey instruments affect the honesty of replies. Namika presented traditional economics, with the assumption that people are rational,...
