by Jeffrey Henning | Nov 25, 2015 | Uncategorized
The enterprise is doing its best to build the infrastructure needed to support Big Data, but not surprisingly most organizations are already starting to feel the strain. Data, after all, has a way of accumulating faster than either hardware or software can handle it,...
by Jeffrey Henning | Nov 23, 2015 | Blog
My absolute favorite presentation from the Marketing Research Association’s Corporate Researcher Conference was “What the Hell is an Insight?” by Robert P. Moran (@robertpmoran) of Brunswick Insight. He referenced the classic information hierarchy and asked, “What is...
by Jeffrey Henning | Nov 23, 2015 | Blog
One of the key benefits of attending the TMRE and IIEX events one week apart was a double dose of BrainJuicer. As the company voted “#1 Most Innovative Company in Market Research” according to the GreenBook Industry Trends (GRIT), BrainJuicer always comes...
by Jeffrey Henning | Nov 21, 2015 | Blog
Leslie Brown, director of research & consulting at Sachs Insights, offered this topic in her presentation on November 17 at the ADP Innovation Space in New York City. To set the stage, Leslie pointed out that smart design is knowing who you are designing for and...
by Jeffrey Henning | Nov 11, 2015 | Blog
At last week’s TMRE conference, Peter Simpson, president of Segmedica, provided an interesting look at qualitative methods that increase user engagement and participation. The presentation demonstrated examples of striving to observe natural events in their...
