by Jeffrey Henning | Jan 13, 2016 | Uncategorized
Even with declining commercial, display ad, and traditional marketing effectiveness, a report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges. This...
by Jeffrey Henning | Jan 10, 2016 | In the News
Mobile, wearables, real-time data. The predictions for how technology will impact and change the market research industry are ever growing, but what trends will come to fruition in the New Year? Here’s what some of the industry’s most respected thought leaders had to...
by Jeffrey Henning | Jan 7, 2016 | Blog
As part of Insights Association’s great series of webinars, John Bremer of The NPD Group discussed “Elements of Non-Probability Seminar.” Besides touching on probability sampling, sample matching, and calibration, he presented an excellent taxonomy...
by Jeffrey Henning | Dec 30, 2015 | In the News
What would the end of year holiday season be without predictions for the coming year? In what’s become an annual tradition here on GreenBook Blog, I reached out to the thought leaders I that I respect immensely and asked them to share their thoughts on what we’ll...
by Jeffrey Henning | Dec 24, 2015 | In the News, Major Media
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
