by Jeffrey Henning | Jan 26, 2016 | B2B Surveys, In the News
For all their talk about beefing up storytelling capabilities, most companies have done little to invest in the people who can make It happen. That’s according to a new survey of 190 marketers about adapting their marketing operations as the era of interruptive...
by Jeffrey Henning | Jan 26, 2016 | Uncategorized
Consumers are tired of being sold to. Instead they want to hear real stories from real people. Marketers are responding to this shift in behavior by engaging in sustained storytelling. Read more at 1 to 1 Media.
by Jeffrey Henning | Jan 26, 2016 | Blog
See our 2017 Market Research Conference Calendar. Here are the major market research conferences on our radar. January 25-27 CEO Summit MRA South Beach, FL January 28-29 QRC Conference MRIA Toronto February 1-3 Media Insights & Engagement Conference IIR Fort...
by Jeffrey Henning | Jan 21, 2016 | Blog
Kathryn Korostoff of Research Rockstar, a research training firm, presented a webinar with Sandy McKee of SurveyGizmo on ensuring that your research is actionable. Many Research Rockstar students are told by their clients to present actionable results. Unfortunately,...
by Jeffrey Henning | Jan 13, 2016 | B2B Surveys, Employee Surveys, In the News, Professional Service Surveys
Even with declining commercial, display-ad and traditional marketing effectiveness, a new report by Skyword and Researchscape International found that only 38 percent of enterprise brands have restructured their marketing teams to overcome new marketing challenges....
