by Jeffrey Henning | Dec 30, 2015 | In the News
What would the end of year holiday season be without predictions for the coming year? In what’s become an annual tradition here on GreenBook Blog, I reached out to the thought leaders I that I respect immensely and asked them to share their thoughts on what we’ll...
by Jeffrey Henning | Dec 24, 2015 | In the News, Major Media
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
by Jeffrey Henning | Dec 23, 2015 | Blog
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
by Jeffrey Henning | Dec 22, 2015 | Blog
The #MRX community loves its Top 10 lists. How do I know? Because of the Top 10 most-shared links, 3 were themselves 10-item lists! Read more at GreenBook.
by Jeffrey Henning | Nov 28, 2015 | In the News
Evaluating B2B customer relationships is tricky. Two of the most important tools at a company’s disposal are customer satisfaction (CSAT) surveys and Net Promoter Score (NPS). While they might seem similar, they serve distinct purposes and using one or the other can...
