by Jeffrey Henning | Jan 7, 2016 | Blog
As part of CASRO’s great series of webinars, John Bremer of The NPD Group discussed “Elements of Non-Probability Seminar.” Besides touching on probability sampling, sample matching, and calibration, he presented an excellent taxonomy of the different...
by Jeffrey Henning | Dec 30, 2015 | In the News
What would the end of year holiday season be without predictions for the coming year? In what’s become an annual tradition here on GreenBook Blog, I reached out to the thought leaders I that I respect immensely and asked them to share their thoughts on what we’ll...
by Jeffrey Henning | Dec 24, 2015 | In the News, Major Media
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
by Jeffrey Henning | Dec 23, 2015 | Blog
Online surveys have become the digital marketer’s chainsaw. A terrific research tool that can butcher marketing strategy with bad techniques and bad assumptions. “Research is the foundation of marketing strategy, providing real insight into customer needs and...
by Jeffrey Henning | Dec 22, 2015 | Blog
The #MRX community loves its Top 10 lists. How do I know? Because of the Top 10 most-shared links, 3 were themselves 10-item lists! Read more at GreenBook.
