Frequency of Usage of Quant and Qual Research Methods

I’m just about to start analyzing my section of the most recent GreenBook Research Industry Trends Report, but before I do I wanted to share again some of the findings from the last report. The GreenBook team conducted a global survey of 2,087 researchers. When...

Agile Analogy

Thinking about our presentations on agile market research recently reminded me of a story from my younger days. In that time, I worked in a single story office building on a residential street in suburban New Jersey. The primary client for the team where I was...

The Dynamics of the Tabletop Game Industry

In 1935, the film Mutiny on the Bounty, starring Clark Gable and Charles Laughton, won the U.S. box office movie of the year, and Parker Brothers introduced Monopoly. In some alternate universe, where people embrace movies the way they embrace board games in our...