by Jeffrey Henning | Apr 11, 2016 | Blog
Most online surveys start with screener questions, designed to target subsets of the population for specific research. Screeners can be used to qualify particular people, to enforce quotas, or to verify the accuracy of the list of survey participants. For instance,...
by Jeffrey Henning | Apr 8, 2016 | In the News
Content marketing is a mammoth, seemingly all-encompassing concept whose definition varies greatly depending on whom you ask. As such, firm figures on the size of the current global “content marketing spend” aren’t easy to come by. So we pacify...
by Jeffrey Henning | Apr 1, 2016 | Uncategorized
Healthcare provider MedStar Health disabled its network on Monday, March 28 in response to a ransomware attack, CSO Online reports. “Even the lowest-level staff can’t communicate with anyone,” one employee told the Washington Post at the time....
by Jeffrey Henning | Mar 28, 2016 | In the News
At the AMA Boston’s “The Future Marketing Landscape and Its Impact on Careers” event held at Microsoft’s Nerd Center, three leading marketing career experts spoke on trends in market research, revenue marketing, and hiring and compensation: Jeffrey Henning, Founder...
by Jeffrey Henning | Mar 25, 2016 | Uncategorized
The biggest cost to businesses suffering from ransomware attacks is not the ransom but the downtime, says a new study commissioned by Intermedia. Employee downtime lasts for days and while prevention is important, businesses need tools to avoid downtime when such...
