by Jeffrey Henning | Aug 2, 2016 | In the News
Jeffrey Henning, president of Researchscape International, said people are increasingly relying on people around them for information about products. “A lot of studies have shown that people trust their friends and family more than traditional ads,” Mr. Henning said....
by Jeffrey Henning | Jul 25, 2016 | Blog
Part of the impact on consumer research will be that researchers will want to know what Augmented Reality apps are being used, and marketers will want to know how to influence the information provided by such apps. For Augmented Reality will offer consumers ready...
by Jeffrey Henning | Jul 20, 2016 | Uncategorized
While the jury is still out on whether or not Pokémon Go is a fad, personalization is here to stay. Eighty-five percent of marketers Evergage and Researchscape surveyed are using some form of personalization in their marketing campaigns. So the next time you take a...
by Jeffrey Henning | Jul 18, 2016 | Blog
The data you collected from your survey is rarely the precise dataset that you want to analyze. Whether you did a survey of your own house list or a survey of paid panelists, some participants may have answered two or more times or provided responses that...
by Jeffrey Henning | Jul 15, 2016 | Uncategorized
Personalization platform company Evergage recently published its annual research report on the state of personalization, 2016 Trends in Personalization, which found that 85% of the marketers surveyed are using personalization. However, most companies’ initiatives...
