Personalization platform company Evergage recently published its annual research report on the state of personalization, 2016 Trends in Personalization, which found that 85% of the marketers surveyed are using personalization. However, most companies’ initiatives barely make the grade, with the majority of marketers giving their own (55%)—and their competitors’ (63%)—campaigns a grade of “C” or lower, according to the research, conducted with Researchscape International.
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